This is class.
Kraft who make the world famous brand Vegemite decided that they should change the name for a new cheesy-ier version of the product. (Of course you wouldn’t want to call it Vegemite-Cheesy, why would you want to spend millions building a brand and then make good use of it?).
Instead they called it…
“iSnack2.0”
It lasted three days and brought about hundreds of complaints before the name was withdrawn. Either Kraft are super-stupid or maybe they are just super-smart as they have managed to get masses of global press about their new cheesy snack for free.
